Events—whether they involve small turnkey booths or encompass the entire customer journey of an owned event—provide a prime opportunity to deliver the brand and its promise. I’ve been bringing brands to life in the event space (and winning an award along the way) for years.

While my experience spans years and numerous events, most recently, I was Creative Director of VMware's flagship event, VMware Explore, overseeing its expansion into a series across five countries in 2023. My expertise spans from conceptualizing and developing themes to crafting guidelines for the customer journey and ensuring flawless execution.