Stepping into 2022, after countless virtual events and conferences, we were so excited to be back in person, and we took the opportunity to make a bold change to demonstrate to our customers, prospects, partners—and the entire industry—our multi-cloud expertise and market leadership, by transforming VMworld—our flagship event with a long standing 17-year history—into VMware Explore. We set out to not just rebrand VMworld, but to reinvent it with a fresh, memorable and inspiring event experience that positioned VMware as the multi-cloud leader.

We captured VMware’s pioneering spirit by researching, brainstorming, and developing multiple creative concepts until we landed on a new name and compelling messaging—married with rich and impactful visuals to create an entirely new brand, effectively transforming VMworld into VMware Explore—the center of the multi-cloud universe. With each new year, new landscapes and visual ideas are added to keep the theme fresh and aligned to VMware’s strategies.

2023 saw VMware Explore we expand live events to five locations around the globe—Las Vegas, Singapore, Barcelona, Sao Paolo and Tokyo, leading to more impressions, both in person and online, than ever before.

Art and Creative Direction, on-site video capture and co-ordination