VMware Skyline is an application that provides proactive support to give early insight into potential IT issues, including zero-day exploits and vulnerabilities. The “Hair on Fire” series was created to showcase how the application can end the “always an emergency” mode that IT practitioners suffer.

For an incubation campaign, VMware created a series of five videos that I concepted, directed and produced, all on a total budget of $15,000. The campaign was a hit on social and has garnered over a million views to date.

Concept development, director, producer