VMware rebrand 2013

In 2013, I was a design leader on the evolution of the VMware corporate brand, designed to position VMware as a leader in Enterprise Infrastructure and virtualization. The update of the design system included the creation of four design systems to accommodate a variety of audience types, a refined color palette, and alignment of the vmware.com web UI to the corporate brand. The updated brand was launched in a new PowerPoint template, new collateral templates, new web guidelines and a comprehensive Brand Guideline.