Hi, I’m Jef.

I’m a visionary Creative Director with over 24 years of experience in design, brand management, and video production, seeking to leverage my global rebranding expertise and proven track record in developing innovative campaigns, unifying brand identity, and driving significant increases in market engagement and customer loyalty. Adept at aligning creative strategies with business goals, mentoring diverse teams, and utilizing data-driven insights to refine brand narratives.

Check out the newly released case study on how my team at VMware managed thousands of assets and kept our brand consistent with Adobe.